Client : Berteks Tekstil San. ve Tic. A. Ş.
Brand : Berteks
Agency : Dream Design Factory
Project Year : 2025
Project Location : Istanbul , Türkiye
Designed for Berteks’ participation in a trade fair in Istanbul, this stand is inspired by the calm yet powerful character of nature. The centrally positioned tree symbolizes the cycle of life, continuity, and the deep-rooted connection between textiles and nature. The clean and restrained forms surrounding this focal element reinforce the sense of natural balance throughout the space.
Stone, earth-toned, and matte concrete textures used on the floor and surfaces bring a sense of natural warmth and a timeless character to the stand. Matte finishes combined with varying shades of green and a soft natural lighting effect create a calm, peaceful, and inviting atmosphere. Dark wooden tabletops introduce warmth and elegance, while green-toned upholstery in the seating areas reflects nature’s color palette.
The central tree and surrounding natural plants add vitality and freshness, establishing a direct emotional connection with visitors. All material and color selections are guided by principles of harmony with nature, simplicity, and balance. This design transforms the concept of “life born from nature,” inherent in textiles, into a spatial experience, expressing Berteks’ natural, strong, and timeless brand identity.
Plan Diagram
Perspective Diagram
