Client : Borusan Otomotiv
Brand : Range Rover
Agency : Dream Design Factory
Project Year : 2025
Project Location : Muğla, Türkiye
This stand design is conceived on a marina to transform Range Rover’s values of luxury, strength, and connection to nature into an iconic spatial experience. The water surface represents the brand’s off-road spirit and sense of exploration, while the marina context highlights a refined and premium lifestyle.
One of the key focal elements of the stand is the illuminated Range Rover lettering positioned on the water. Rather than functioning solely as a logo, this element acts as a spatial anchor that defines the presence of the brand within the marina. At night, the illuminated lettering reflects on the water surface, enhancing visibility and creating a strong, memorable silhouette that becomes a signature landmark within its surroundings.
The vehicle display area is placed on a clean, minimal platform that directly engages with the water. Sharp and defined geometries emphasize Range Rover’s powerful and confident stance, while soft lighting transitions and reflections add depth and spatial richness.
Lighting design plays a central role in the overall narrative. Linear lighting integrated beneath and along the edges of the platform creates the impression that the stand is floating above the water. This strategy highlights the vehicle’s contours while establishing a distinctive nighttime atmosphere within the marina context.
