Client : Borusan Otomotiv
Brand : MINI
Agency : Dream Design Factory
Project Year : 2025
Project Location : F1 Istanbul Park , Türkiye
As part of the MINI John Cooper Works Driving Day, an indoor space located within the Formula 1 Istanbul Park pit garage was designed as the main gathering point and core brand experience area for a 70-person event.
While the garage interior was dedicated to presentations, pre-drive briefings, and brand communication, the vehicle exhibitions were positioned outdoors, outside the garage area. A total of six JCW vehicles were displayed, including three heritage JCW models representing the brand’s racing legacy and three new-generation JCW models reflecting its contemporary performance and design approach. The outdoor exhibition was organized into two distinct display zones, clearly separating heritage and modern vehicles.
Inspired by the industrial character of F1 garages, the interior spatial concept was developed as an immersive event environment. A centrally positioned stage and large-scale digital screen created a strong focal point, while modular seating allowed the space to adapt flexibly to different event flows and participant numbers.
JCW graphic applications, display units, and lighting elements within the garage reinforced the motorsport-driven atmosphere. Material choices, color accents, and lighting design were developed to emphasize JCW’s performance, speed, and racing heritage, resulting in a cohesive brand experience that seamlessly complemented the on-track driving program.
Perspective Plan Diagram
Front View Diagram
