Client : Borusan Oto
Brand : BMW
Team : Dream Design Factory
Project Year : 2026
Project Location : Muğla, Türkiye
Plan
Designed for Borusan Oto at Marmaris Marina, this experience stand combines BMW's premium identity with the relaxed atmosphere of the Mediterranean coast. The pavilion is defined by clean white architectural forms, large arched openings, and warm natural materials that create an elegant yet inviting environment.
At the center of the space, an open cocktail bar acts as the social focal point, while BMW vehicles are displayed on both sides to maintain a balanced spatial composition. Warm lighting, Mediterranean planting, and natural stone details enhance the visitor experience and strengthen the connection between the architecture and its waterfront setting.
The project was developed to create a refined brand destination where hospitality, automotive design, and architecture come together in a memorable outdoor experience.
